American Gem Society Fall Spectra Page 22

SPECTRA

| The American Gem Society

The AGS Bling Blog is intended to be a source of interesting and fun information for
the consumer, although it has great information for jewelers, too. This is a fun way
to interact with and answer questions from people who are curious about jewelry
and appraisals, and provide general information to stir interest in making a jewelry
purchase. Its overall goal is to drive the consumer to an American Gem Society store.

We encourage you to check it out and then post the link to the AGS Bling Blog on your
store's Web site. Keep your customers thinking about gems and jewelry -- and you!

http://agsblingblog.wordpress.com

Bling Blog

AGS

AGS has ventured into the world of blogging.
The AGS Bling Blog, is written by our
Director of Education, Diane Flora, CGA aka Dii.

AGS is also on Twitter "AmerGemSociety" and Facebook.

Then, spread the word to your customers!

here's the post from July 13:

Nothing Can Replace It

What if you have your ring insured but after it was stolen you decide that you'd rather have the cash? Will the
insurance company give you your money? If they do, will you get the appraised value? Maybe; maybe not!!

There are different types of policies and you should understand these differences before handing over your
premium. Your jeweler or appraiser isn't an insurance agent -- but they can suggest some questions for you
to ask your agent before buying insurance. Jewelers and appraisers who are members of the American Gem
Society have access to a brochure titled, Professional Appraisal Services. This brochure lists 23 questions
to ask your insurance agent. Here are a couple of sample questions:

Question #5:

Can I go to whomever I wish for the replacement?

Question #22:

If there is a loss, do I have a choice of full cash-out or will I have to accept less?

Locate a member in your area from the Web site, www.AmericanGemSociety.org

Visit and request a copy of these questions. Nothing can ever replace the sentiment and the memories, but
a new piece creates new memories.