13
SPECTRA
| The American Gem Society
®
Marketing
Update
Help for the
Holidays!
Print and broadcast advertising
campaigns promote fine jewelry gift
giving and American Gem Society
membership.
Ho, ho, ho...holiday help from the American Gem Society
®
is here
and is perfectly suited for your winter holiday advertising initiatives.
A marketing stocking stuffed with customizable holiday advertising
materials--print, radio, television advertising, and Web site banner
ads--are available at the click of a mouse at AmericanGemSociety.org.
Print and radio advertising are available at NO COST to American
Gem Society members and may be accessed and customized via the
Members-Only section of AmericanGemSociety.org. Log in using your
Member ID and Password. Forget your password? Click the "Forgot
Your Password" icon and receive the information immediately.
The print advertisements,
available in 22 variations, can be
customized with a simple click of the mouse--product, pricing and
contact information, including a logo. With versions for him and
her, all advertisements carry a holiday message and the benefits of
shopping with an American Gem Society jeweler. Chanukah-specific
advertisements are also available.
Two 60-second radio scripts
are also available online. Use the
scripts, but create your own unique twist, and seamlessly blend this
initiative with your advertising. The scripts tout the message, "Shop
with Confidence. Shop with an American Gem Society jeweler."
© 2007 American Gem
Society
Holiday gifts
for any budget
starting at
$XXX
LOGO
HERE
Address · Cit
y, State, Zip
000.000.0000
· webaddres
s.com
Light
up the
night.
Looking for gifts to brighten your Chanukah
celebration? Y
our local American Gem Society
TM
jeweler has brilliant gifts for everyone on your list.
Since 1934, American Gem Society
TM
members have
set the industry standar
d for high ethical business
practices, continuing education, pr
ofessional service,
and consumer pr
otection.
Only 5% of jewelers, designers, and appraisers have
met the r
equirements necessary for membership.
Plus, the American Gem Society is the only
professional jewelers or
ganization that r
equires annual
recertification.
Don't leave anything to chance this holiday season.
Consult an American Gem Society member for all your
fine jewelry pur
chases.
© 2007 American Gem Society
LOGO
HERE
Address ·
City, State,
Zip
000.000.00
00 · weba
ddress.com
These are
a few of his
favorite
things...
Holiday gifts
for any budget
starting at
$XXX
Is jewelry at the top of his list? Y
ou better
check it twice. Then head straight to your
American Gem Society
TM
jeweler.
Since 1934, American Gem Society
members h
ave helped
wives,
girlfriends, and daughters find the
perfect holiday gifts for the men in their
lives. Our members set the industry
standard for high ethical business
practices, continuing education,
professiona
l service, and consumer
protection.
Only 5% o
f jewelers,
designers
,
and appraisers have met the
requirements necessary for membership.
Plus, the American Gem Society is the
only professional jewelers or
ganization
that requires annual r
ecertification.
Shop with c
onfidence th
is holiday
season. Shop with an American Gem
Society jeweler
.
Add something to his
list this year.
In addition to the print and radio
advertising, three stunning television
commercials are available.
Each 30-second commercial reinforces the advantages of
shopping with an American Gem Society jeweler. Like the
print and radio advertisements, the television commercials
may also be customized with jeweler contact information,
product, and pricing. The top-of-the-line, professionally
cast and produced commercials are available for $60.00
and can be purchased via the Members-Only section of
AmericanGemSociety.org.
And, new to the holiday marketing arsenal, download and
customize the holiday themed Web site banner ad. Attention-
getting and compelling, these banner ads will drive traffic to
your Web site and your store.